Release of Big-Name Video Games Could Revive Sales
Wednesday, May 16th, 2012The arrival of the third-person action game and the PC-based fantasy role-playing game will be welcomed by game fans and retailers, because the release schedule of potential hits so far in 2012 has been underwhelming.
Another sign of slumping sales: Retailer GameStop reported last week that first-quarter sales fell 12.5% on a drop in store traffic due to fewer blockbuster titles.
Overall April retail sales were $630.4 million, down 32% from $930.9 million in April 2011, reports market tracker the NPD Group.
"When we see compelling content come into the market, the games are still selling as well as ever," says NPD analyst Anita Frazier. "We just saw a lot less this April as compared to last."
Other factors in the slump: growth in sales of downloadable games and add-on content, as well as a casual gamer shift to mobile and Web games. Some developers have turned design efforts to the next generation of video game consoles, even though only Nintendo's Wii U has been announced, says Geoff Keighley, host of Spike network's GameTrailers TV.
"Really, the only big game this year," he says, "has been Mass Effect 3," BioWare's science-fiction role-playing game, which has sold about 4 million copies in two months.
With Max Payne 3 ($60, for PlayStation 3, Xbox 360 and Windows PCs, ages 17 and older), developer Rockstar Games (Grand Theft Auto) revived the police detective from two popular computer games out in 2001 and 2003. The success of the new game, coming to PlayStation 3, Xbox 360 and Windows PCs, "is critical for the video game market, not just for Rockstar," says EEDAR analyst Jesse Divnich.
Since the impact of mobile games on interest in premium-price console games is hard to quantify,...